Crimson Hill wins award for excellence in residential development marketing

06 August 2014

Lindfield residential community, Crimson Hill, has attracted one of the most sought-after prizes in the urban development industry – an Urban Development Institute of Australia (UDIA) NSW Award for Excellence in Marketing Residential Estates.

Awarded Friday night to Defence Housing Australia (DHA) at a gala dinner at the Star Casino in Sydney, the project marketing strategy received significant praise.

Chief Judge and urban engineer of almost 40 years, Laurie Rose, said the professional and innovative marketing approach is exceptional.

“The judges were impressed with the innovative way Defence Housing Australia worked to keep history alive through its Crimson Hill marketing campaign, and how effectively the local community were engaged,” he said.

“In a tribute to the Battle of Lone Pine in the First World War, DHA has retained history for another generation by naming each residential precinct throughout the development after a Victoria Cross medal recipient.

“The judges said the project offered a great example of storytelling through marketing, and offered residents, and the wider community, an insight into Australia’s past through a range of onsite features.

“On top of this, the display suite was well presented with an intelligently-designed interior that showcased the quality of this astute residential offering.”

Now in their 20th year, the UDIA NSW Awards for Excellence celebrate the highest levels of achievement in innovation, sustainability and industry leadership in the NSW and ACT urban development industry.  


The best project out of 14 awards categories will represent the State in the UDIA National Awards of Excellence 2015 in Sydney on March 19. The winner will be determined in Sydney at the annual UDIA NSW President’s Luncheon on September 4.

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